Skylanders has broken another sales record today. Skylanders: Spyro's Adventure raked in over $1 billion in retail sales worldwide in 15 months.
Eric Hirshberg, CEO of Activision Publishing comments:
“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months, and I think we are still just starting to realize its potential. We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this fall, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders SWAP Force, which lets kids customize their own characters, bringing toys to life to a whole new level.”