Ubisoft senior vice president of sales and marketing has said that Far Cry is now a "huge brand" for the publisher and after the success of Far Cry 3, Ubisoft is planning additional entries in the series.
Could Far Cry 4 be not too far off? Key imagines that fans "will be really excited when we finally show them another one." Far Cry 3 also far exceeded Ubisoft's expectations with sales, Key noted that "we knew it would be good, but it was even better than we were expecting."
"Far Cry 2 was a really good game, but it was very early in the process of us as a company learning about open worlds. There were some challenges around that. It was critically acclaimed, but it ultimately didn't connect with as many people as we would have hoped. Far Cry 3 was able to build on that and create something really cool. It was a great experience. It was very polished. We consider that a huge brand for us at this point. You'll see more Far Cry games, besides Blood Dragon, in the future. We're really excited about what happened there. It exceeded our expectations. We knew it would be good, but it was even better than we were expecting."