Microsoft announced at E3 2009 that Joy Ride, an upcoming Xbox 360 exclusive, will be a free to play, avatar based game. The game was first scheduled to be launched during the holidays of 2009 but it has since been delayed until late 2010. Microsoft has not commented further.

Microsoft issued a statement about the game and it's delayed release: "We're thrilled to have unveiled Joy Ride at E3 2009, which will deliver a revolutionary gaming experience to the Xbox 360 community and put your Avatar behind the wheel. We're committed to delivering the most robust experience to the community and are taking additional time to ensure we provide the best experience possible. We're looking forward to launching Joy Ride in 2010. Stay tuned!".

Source: Joystiq