NPD November 2011 Sales Results and Game Statistics

NPD November 2011 Sales Results and Game Statistics

  • Total retail sales: $3 billion (+0.4%)
  • Total non-PC retail sales: $2.93 billion (-0.5%)
  • Total software: $1.74 billion (+16%)
  • Non-PC hardware: $982.4 million (-9%)
  • Non-PC software: $1.67 billion (+15%)
  • Accessories: $273.8 million (-34%)

More stats after the page break.


1. Call of Duty: Modern Warfare 3 (360, PS3, WII, PC)** Activision Blizzard ~9 million
2. Elder Scrolls V: Skyrim (360, PS3, PC)** Bethesda Softworks
3. Battlefield 3 (360, PS3, PC)** Electronic Arts
4. Assassin's Creed: Revelations (360, PS3, PC) Ubisoft - ~1.26 million
5. Just Dance 3 (Wii, 360) Ubisoft
6. Madden NFL 12 (360, PS3, Wii, PSP, PS2)** Electronic Arts
7. Uncharted 3: Drake's Deception (PS3)** Sony - 700k
8. Saints Row: The Third (360, PS3, PC)** THQ
9. The Legend of Zelda: Skyward Sword (WII) ** Nintendo
10. Batman: Arkham City (360, PS3, PC)** Warner Bros. Interactive


"Overall, the new physical portion of industry sales was essentially flat versus last November. While content sales grew substantially thanks to a great slate of new content, a decline in average retail price in all categories with the exception of portable hardware resulted in flat dollar sales even though unit sales grew for console hardware, as well as console, portable, and pc software...

This is the fourth consecutive month in which the Xbox 360 has been the top selling hardware system. The gap between 360 sales and sales of the next best selling platform was the largest we’ve seen since December 2008 when the Nintendo DS was the top selling system.

The month-over-month sales increase versus October that all systems realized is in line with the range we typically see going into November, so hardware performed in line with typical seasonality trends

This November marks the best November on record for sales of new physical content. November 2008 was previously the best November on record

In one month, Elder Scrolls V: Skyrim is just about half a million units shy of matching Elder Scrolls IV: Oblivion in lifetime sales. Its first month performance was a five-fold increase over Oblivion’s first month sales. The game garnered outstanding review scores

When looking at the top 10 best selling titles at the SKU level, both Super Mario 3D Land and Halo: Combat Evolved Anniversary would have been included

Even with Call of Duty coming to market, Battlefield 3 was the third best-selling game of the month, and is now the best-selling title under the Battlefield property.

The critically acclaimed Batman: Arkham City sold well in month two at retail and is now just shy of Batman: Arkham Asylum’s lifetime unit sales.


November 2011 highlights from the NPD Group, an independent market research firm that tracks the digital entertainment industry, include:

· Holding 49 percent share of the overall current-generation console market, Xbox 360 sold 1.7 million units in November, maintaining the number-one console spot in the U.S. for 2011. This marks the ninth consecutive month Xbox 360 has had more than 40 percent of the current-generation console market share, and eleventh straight month the Xbox was the top selling console in the U.S.

· Total retail spend on the Xbox 360 platform in November (hardware, software and accessories) reached $1.4 billion, the most for any console in the U.S.

· Xbox 360 unit sales grew 23 percent year over year in November.

· During the month of November, Xbox 360 held four of the top 10 console game titles including: “Call of Duty: Modern Warfare 3,” “Elder Scrolls V: Skyrim,” “Assassin’s Creed: Revelations” and “Battlefield 3”.


"PlayStation 3 is off to a phenomenal start to the holiday season, recording the best ever Black Friday sales period in the console's five-year history. According to the November NPD report the PS3 saw a 70% increase in hardware and a 30% increase in software year-over-year," said Patrick Seybold, Sr. Direcrtor of Corporate Communications at SCEA.


Nintendo 3DS and Wii Cross Major Milestones after Record-Breaking Black Friday

Strong sales on Black Friday pushed the U.S. installed base of the Wii™ system to 37.7 million units and helped the Nintendo 3DS™ system surpass the first-year totals of the Nintendo DS™ system (2.37 million) after only eight months on the market, according to the NPD Group, which tracks video game sales in the United States. Other milestones reached in November include:


The Super Mario 3D Land™ game for Nintendo 3DS sold more than 625,000 units and is the fastest-selling portable Super Mario™ title in U.S. history.

The Legend of Zelda™: Skyward Sword for the Wii system had the biggest first day in franchise history and sold more than 600,000 units in its first week.


Nintendo sold more than 2 million combined hardware units in November. This includes more than 860,000 Wii systems, more than 795,000 Nintendo 3DS units and more than 350,000 units of the Nintendo DS family of systems.

Nintendo 3DS had its biggest single month of sales, representing an increase of more than 215 percent over the previous month, and has now sold nearly 2.5 million units since launch.
Wii had its biggest Black Friday ever with more than 520,000 units sold. Full-month sales increased by more than 245 percent over the previous month.

“Great software and unparalleled value drove momentum on Black Friday and through November,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “Both Nintendo 3DS and Wii have already set records, and we’ve still got the bulk of the shopping season to go. People are flocking to our bundles and the fun of Mario and Zelda that can only be found on Nintendo systems.”